About Little Darlings

Little Darlings began as a dream of Sheila Darling. Sheila is a mom of eight who decided that in order to bring her dream to life she needed to compliment her more than twenty years of experience with children and families with an MBA degree. Sheila also holds a Master of Social Work degree and is an IBCLC (International Board Certified Lactation Counselor). She enrolled at St. John Fisher College in August, 2006 and started an executive program while working full time outside the home with her youngest child being 21 months old.

Sheila met Kim Hoffman at Fisher’s orientation for the MBA program and they hit it off instantly. Kim was also working full time outside the home while juggling her responsibilities at home with 18 month old twins. Kim has 15 years of marketing experience in both not-for profit and corporate environments and knew Sheila’s dream could become a reality.

After months of hard work, lots of laughter, and not too many arguments, both women joined hearts with another health care practitioner, Donna Barrows. Sheila and Donna both serve on the Executive Board of the Rochester Regional Breastfeeding Network. Donna is a Registered Nurse who has been helping premature babies and their families survive and thrive in a neonatal intensive care unit for more than twenty years. Donna is a BSN, Certified Childbirth Educator and IBCLC. Donna is a proud mom of five with her youngest about to join the others in college.

Together, Sheila, Kim and Donna work hard to ensure that Little Darlings supports the experience of motherhood. We are able to accomplish this major feat in large part due to our supportive husbands and extended families. Together we stand behind each service offered by Little Darlings and all of the products selected for the web store. This business is about preserving family connectedness in a society that has one or both parents working outside the home.

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